Typography is the art of making words pretty. Basically, using words to create art. Companies pay out for this kind of art because it makes their company name stand out on billboards and signs. Honestly, would you be impressed by a company that had their name in boring old Times New Roman? Typography attracts consumers with it's edge and pop.
In the barest sense of the word, graffiti is typography. It does take words and make them pop using colors and interesting fonts. Typography can be really, really awesome if done correctly,. but when you mess up, it looks absolutely terrible.
Anatomy of typography: 1. Tail
2. Spine
3. Cap line
4. Bracketed serif
5. Bowl
6. Terminal
7. Counter
8. Arm
9. Stem
10. Tail
11. Link
12. Loop
13. Ear
14. Ascender
15. Stroke
16. Bar
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